2014 Shortlist – Best Typography – Modern

Mary Egan Publishing Award for
Best Typography 2014


Modern coverDesigner Arch MacDonnell (Inhouse Design)
Title Modern: New Zealand Homes from 1938 to 1977 edited by Jeremy Hansen
Publisher Random House New Zealand
Format 255 x 200mm, 352pp, hardback, JHT cloth cover with foil stamping, jacket with reverse French folds in the lower section, printed fifth colour throughout
Font view Modern - Typographic Notes
Judges’ Comments This is the only title in the entire competition to set text in a colour. The typefaces are period, but set in a contemporary way that makes them seem new and fresh, just as the design of the book itself causes us to reappraise the modernist houses in a contemporary setting. The jacket hides a wonderfully bold piece of stacked typography on the cover, deeply embossed into the linen case. It not only says ‘modernism’ but also ‘70s’, ‘design’ and ‘architecture’. Did the publisher lose their nerve by electing to conceal such a standout piece of typography? It delighted everyone who discovered it.

Modern_p32_33 Modern_p34_35


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