A Moral Truth — Upstart Press Award for Best Non-Illustrated Book 2018 FINALIST

Upstart Press Award for Best Non-Illustrated Book 2018

Finalist

A Moral Truth Cover image

Designer: Gideon Keith, Strategy Creative (cover), Gideon Keith & Carla Sy (interior)
Title:  A Moral Truth
Publisher: Massey University Press
Format: 215 x 134 mm, 448 pp, limpbound with flaps and matt lamination on outside cover.  Text printed on 810 gsm Yueyang Light.  Cover 250 gsm C1S artboard.
Typography: Type is led by Grotesk No9 in varying sizes and supported the Massey University Press ‘house’ font Karmina (9.5/10.8pt)

Judges’ Comments: Instantly the speckled edge of pages through to the halftone abstract image section breaks makes one inquisitive. The gravitas of the writing is treated in a contemporary and clean typographic style. One is reminded of the context of newsprint, providing just the right points of reference without any overstatement. Serious journalism met with serious design.


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