Allen & Unwin Award
for Best Commercial Book for Adults 2020
Finalist
Designer: Megan van Staden
Title: The Book of Knowing
Publisher: Allen & Unwin New Zealand
Format: 198 x 128mm, 192pp, perfect bound. The cover uses 3 Pantone colours: Pantone Yellow 012C, Pantone Black 6C and Pantone Bright Red C (for the barcode box). The use of a dominant bright colour that really ‘pops’, in combination with the hand-lettering, has been so successful since we published The Book of Overthinking in the same style and we have a third book in production now.
Typography: The title type was hand-lettered by the designer, Megan van Staden; the serif is Galaxie Copernicus; the sans serif is Avenir; and the display typeface used in chapter heads and some illustrations is Faith and Glory.
As well as hand-lettering the title type Megan also drew and hand-lettered some of the illustrations (e.g. the diagrams on pages 24 and 27).
Judges’ comments Appropriate design for the target market. An accessible design made for easy reading.
