2025 Hachette Aotearoa New Zealand Emerging Designer Shortlist
Congratulations to shortlisted designers: Sarah-Louise Crawford
and Tahlia Conrad-Hinga
Click on designer’s image for more information and examples of their work.
Sarah-Louise Crawford
Sarah-Louise (Ngāti Porou, Ngāti Tūwharetoa) is a Pōneke based designer whose work is deeply rooted in kaupapa Māori values.
At Huia Publishers, she crafts publication design that honours te ao Māori, elevates te reo, and reflect the richness of Aotearoa’s diverse narratives, past and present. Design is not just a visual output, but a vehicle for connection, empowerment, and cultural expression.
Sarah-Louise is an expert in blending cultural concepts and visual hierarchy to produce conceptually driven and aesthetically refined book projects. Her work is grounded in whanaungatanga and manaakitanga – people and place are intentionally rooted at the centre of her brief.
Tahlia Conrad-Hinga (Kāi Tahu, Ngāi Te Rangi) is a designer, illustrator, and storyteller based in Te Whanganui-a-Tara, originally from Ōtautahi. She specialises in book design, illustration, and creative problem-solving, with a strong focus on Māori storytelling and designing for social impact.
Guided by te ao Māori and pūrākau, Tahlia uses design to elevate Indigenous voices through meaningful narratives and bold, vibrant visuals. Her work is grounded in empathy, creativity, and collaboration to reflect community voices and aspirations. She is passionate about listening to and telling stories that matter.
Tahlia holds a Bachelor of Design Innovation from Te Herenga Waka Victoria University of Wellington, with a double major in Communication Design and Industrial Design.







