Toi Tū Toi Ora: Contemporary Māori Art — Te Herenga Waka University Press Award for Best Typography 2023 WINNER

Te Herenga Waka University Press
Award for Best Typography 2023

Winner

Designer: Tyrone Ohia, Extended Whanau (cover & art direction) & Katrina Duncan (layout and typography)

Title: Toi Tū Toi Ora: Contemporary Māori Art
Publisher: Penguin Random House NZ in association with Auckland Art Gallery Toi o Tāmaki
Format: 300 x 240 mm, 392pp, 3-piece case, black cloth to spine plus white foil, debossing to front and back case. Most of the book printed on matte art; 88pp black-and-white pages printed on 120gsm woodfree; machine gloss varnish to all images throughout.

Typography: Cover and divider – Parabole; used as a pattern with each letter a different size. Söhne Buch, essays 11.4/15pt, captions 8.5/12pt.

Judges’ comments The cover might be the typographic hook, with its graphic use of Parabole set simply and playfully, but it was the internal system, that delivers on multiple levels, which really won over the panel. It is the ‘invisible hero’ of the book. The system handles bilingual content in an unfussy way. The grid is versatile across content types with well-handled differentiation. The text is comfortable to read with spot-on line lengths. Each typographic element is perfectly balanced against the others in scale and weight. The images are enhanced and honoured with a page and text structure that supports them. The design notes stated that the brief was for ‘Strong, clear, and contemporary’, and the typography nails this in a way that eschews transient trendiness to produce a book that will endure as a good piece of design across time.


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